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The 50th Metro Manila Film Festival (MMFF) has reached a groundbreaking milestone, surpassing P800 million in gross ticket sales as of January 15. This achievement comes just three weeks after the festival’s entries began showing in cinemas across the Philippines.
Vice Ganda’s “And The Breadwinner Is…” Dominates the Box Office
The festival’s top-grossing films, listed alphabetically, include “And The Breadwinner Is…”, “Green Bones”, and “The Kingdom.” Among them, Vice Ganda’s much-awaited comeback film, “And The Breadwinner Is…”, has emerged as the frontrunner, earning over P400 million—a staggering half of the festival’s total earnings.
Directed by Jun Robles Lana, the film continues to captivate audiences in both local and international theaters. Its success was further highlighted during the Gabi ng Parangal, where Vice Ganda received a Special Jury Citation for her stellar performance.
MMFF 2024 Featured Films
This year’s MMFF entries brought an exciting mix of genres and stories that captured the hearts of audiences:
| Title | Genre | Cast |
|---|---|---|
| And The Breadwinner Is… | Comedy, Family | Vice Ganda, Eugene Domingo, Gladys Reyes, Jhong Hilario, Maris Racal, Anthony Jennings |
| Green Bones | Suspense, Drama | Dennis Trillo, Ruru Madrid |
| Isang Himala | Musical | Aicelle Santos, Bituin Escalante |
| The Kingdom | Action, Family, Drama | Vic Sotto, Piolo Pascual |
| Strange Frequencies: Taiwan Killer Hospital | Horror | Enrique Gil, Jane De Leon, Alexa Miro |
| Espantaho | Horror | Judy Ann Santos, Lorna Tolentino |
| Hold Me Close | Romance | Carlo Aquino, Julia Barretto |
| My Future You | Romantic Comedy | Francine Diaz, Seth Fedelin |
| Topakk | Action, Thriller | Arjo Atayde, Julia Montes, Sid Lucero, Enchong Dee, Kokoy de Santos |
| Uninvited | Thriller | Vilma Santos, Nadine Lustre, Aga Muhlach |
MMFF 2024: A Transformative Year for Philippine Cinema
The 50th MMFF is hailed as a landmark event, setting new standards in film quality, inclusivity, and audience engagement. According to MMDA Chair and MMFF Overall Chairman Atty. Don Artes, this year’s festival showcased the best of Filipino talent and innovation.
Key initiatives included the revival of the Student Short Film Festival, targeted educational efforts like block screenings, and revamped promotions to bring the festival closer to audiences.
“The MMFF 2024 was not merely about ticket sales; it represented unity in the local film industry by fostering collaboration and celebrating Filipino creativity,” Artes shared.
Organizers expressed gratitude to stakeholders and moviegoers for making the festival a record-breaking success. They also emphasized their commitment to applying lessons learned to elevate the MMFF’s standards in the coming years.
Conclusion
The MMFF 2024 has proven to be a landmark event in Filipino cinema, breaking records and delivering unparalleled entertainment. With its diverse lineup of films and commitment to quality, the festival has redefined success for local cinema, inspiring hope and pride in the Filipino audience.
Frequently Asked Questions (FAQs)
1. What is the Metro Manila Film Festival (MMFF)?
An annual Philippine film festival showcasing local films and promoting Filipino culture and creativity.
2. Which films performed best at MMFF 2024?
Top-grossing films include “And The Breadwinner Is…”, “Green Bones”, and “The Kingdom.”
3. How much did MMFF 2024 earn?
It surpassed P800 million in ticket sales as of January 15.
4. What were the highlights of MMFF 2024?
The revival of the Student Short Film Festival and efforts to boost inclusivity and audience engagement.
5. How does MMFF benefit the film industry?
It provides a platform for Filipino filmmakers, enhances visibility, and fosters national pride.
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